One store. Many tasks. One positioning system.

Instead of running a separate isolated solution for every task, Pinpoint brings all use cases together in one system: asset tracking, inventory management, customer analytics, and process optimization. All built on a single, precise positioning infrastructure. That means less time spent switching between tools, lower costs, and real transparency across your entire store.

Navigation

The customer''s own phone becomes the navigator

No extra devices. No dedicated terminals. No complicated setup. Customers use the device they already know and already carry.

More than just navigation

Indoor navigation can do far more than just show the way — it becomes the digital connection between customer and store.

  • Product Search
    The app locates the product and routes the customer straight to the right shelf.
  • Smart Shopping Lists
    Multiple products are automatically combined into one efficient route.
  • Recommendations
    Relevant products, offers, or alternatives can be shown along the way.
  • Product Information
    Prices, availability, and product details appear directly on the smartphone.
  • Checkout Navigation
    After shopping, the app can guide customers to self-checkout, a service point, or the exit.
  • Store-Wide Reach
    One navigation layer connects product data, store layout, and the customer in real time.

How it works

The customer sees where they are — and is guided, step by step, to their destination.

  1. Enter the store
    Open the app or web application.
  2. Select a product
    Search for a product or open a shopping list.
  3. Start the route
    The optimal route is calculated automatically.
  4. Find the product
    The smartphone guides the customer straight to the right shelf.

Your advantage as a retailer

The same infrastructure that navigates customers opens up new possibilities for the store.

Higher Customer Satisfaction

Less time spent searching and a noticeably more comfortable shopping experience.

  • More Efficient Operations
    Staff can locate products, storage locations, and designated areas faster.
  • New Digital Touchpoints
    The store becomes an interactive, digital shopping experience.
  • Better Store Analytics
    Movement and route data can contribute to optimizing store layout — anonymized and compliant with data protection.
  • New Revenue Potential
    Relevant offers and product recommendations can be delivered in context.

Store Operations

Turn your store into a fulfillment hub.

We'll show you how UWB positioning becomes the shared foundation for navigation, picking, and store intelligence.

UWB-based indoor navigation doesn't just make shopping easier for customers. It helps store staff find products fast and reliably — turning the physical store into an efficient fulfillment center.

Every minute counts in click & collect

taff often need to gather several products from different areas of the store. UWB-based indoor navigation guides them directly to each product — with precise turn-by-turn navigation right to the correct shelf or product area. Instead of losing time searching, staff can work through pick lists efficiently.

  • Shorter picking times
  • +Fewer steps walked
  • +Less time spent searching
  • +More picks per employee per hour
  • +Faster click & collect order readiness

From a static checklist to a location-aware workflow

Precise positioning can also support expiry date checks. Staff can be navigated directly to the relevant products or shelves and carry out checks systematically. By linking location data, product data, and tasks, check assignments can be prioritized and handled right at the correct spot.

More efficiency for retailers

For retailers, UWB-based fulfillment means, above all, a more efficient use of existing sales floor and staff resources.

Fewer steps→less time→lower fulfillment costs

  • More Efficient Staff
    More orders completed in less time.
  • Reduced Walking Distances
    Optimized routes through the store.
  • Faster Click & Collect
    Orders can be made ready sooner.
  • Less Time Searching
    Products are located precisely.
  • Better Process Quality
    Standardized, traceable workflows.
  • Optimized Staff Planning
    Processes become measurable and plannable.
  • Better Use of Store Space
    The store becomes a smart fulfillment hub.
  • Omnichannel-Ready
    Connects in-store, online, and click & collect.

Location Based Marketing

Reach customers at the right place, at the right moment.

UWB enables retailers to connect marketing activities to a customer’s precise location inside the store. Instead of generic push notifications, offers, recommendations and content can be delivered exactly where they are most relevant.

  • Proximity Marketing – trigger offers when customers approach a product or brand
  • Location-Based Offers – deliver relevant promotions and coupons based on location
  • Personalized Recommendations – recommend products based on location and context
  • Cross-Selling & Up-Selling – suggest complementary products at the right shelf or category
  • Geofencing – trigger actions when customers enter or leave specific store zones
  • Campaign Activation – activate campaigns in specific areas of the store
  • Loyalty Engagement – offer location-based rewards, challenges or exclusive promotions
  • Retailment – create location-based games, treasure hunts and interactive brand experiences

Retailment

Turning shopping into an experience.

Retailment combines shopping and entertainment to create a more engaging physical retail experience.

The combination of Retailment, In-Store Navigation and Spatial Sound creates a dynamic, multisensory customer journey that connects orientation, inspiration, entertainment

. 

Customers don’t simply find products – they discover, interact and experience the store.

Key opportunities

  • Interactive navigation: Discover products, brands and experience zones
  • Personalized journeys: Routes based on interests, time or shopping goals
  • Spatial sound: Location-based audio that guides and engages customers
  • Immersive storytelling: Sound, content and experiences linked to specific locations
  • Gamification: Challenges, rewards and interactive discoveries
  • Events & entertainment: Connect customers with launches, demos, pop-ups and live experiences
  • Cross-selling & discovery: Inspire customers with relevant products and recommendations

Costumer Analysis

Make customer movement visible

The combination of Heatmapping and Customer Flow Analytics provides a deeper understanding of your retail environment.

You don't just see where customers are. You understand where they come from, where they go, how long they stay, and which areas they reach.

Understand how customers actually move through your store. See traffic, hotspots, dwell times, and full customer journeys — and turn that data into a better store layout.

Your store. Your data. Better decisions.

Heatmapping and Customer Flow Analytics provide a clear, data-driven view of customer behavior inside your store.

  1. Optimize Store Layout
    Identify which areas perform well and where there is room for improvement.
  2. Improve Product Placement
    Understand which products and areas customers actually reach and engage with.
  3. Optimize Customer Flows
    Identify bottlenecks, underutilized areas, and unexpected movement patterns.
  4. Measure the Impact
    Compare customer behavior before and after changes to layout, placement, or campaigns.

Heatmapping

Visualize customer activity across your entire sales floor and instantly identify which areas attract attention — and which don't.

Hotspots Cold Spots /Traffic /Dwell Time

Customer Flow Analytics

Understand the actual paths customers take through your store. Identify common routes, movement patterns, transitions between zones, and areas that customers rarely reach.

Customer Paths/ Movement Patterns / Dwell Areas / Traffic Flows

Your vision for the smart store.

We'll show you how it becomes a concrete solution for your store

Schedule a Call

Retail Sector

Mobility & Public Infrastructure

Event & Entertainment