PINPOINT GMBH at Shoptalk Europe 2026

📅 2–4 June 2026

📍 Barcelona, Spain

About

At Shoptalk Europe 2026, PINPOINT GMBH showcased how Ultra-Wideband (UWB) technology is enabling the next generation of connected retail experiences through precise indoor positioning and real-time location services.

**Key insights from Barcelona

• Retail is redefining in-store experiences One of the strongest takeaways from Shoptalk Europe was that indoor navigation is no longer just about helping customers and associates find products. Retailers increasingly see location technology as a way to enhance customer experience, engagement, and even entertainment within the store.

• Navigation meets personalization Visitors explored how precise indoor positioning can be combined with personalized and interactive experiences, creating added value for both customers and store teams.

• Location intelligence drives efficiency Beyond customer-facing applications, retailers showed strong interest in using real-time location data to improve inventory visibility, optimize replenishment processes, and streamline operations.

• The future of connected retail As UWB-enabled smartphones become more widely available, new opportunities are emerging to bring seamless location-based services directly to customers' everyday devices.

• Valuable conversations with retail leaders The event provided a great opportunity to exchange ideas with leading retailers from the food, fashion, and DIY sectors. The discussions confirmed that the future of retail lies at the intersection of orientation, personalization, and experience.

Thank you to everyone we met in Barcelona. We look forward to turning these ideas into reality and continuing the conversations we started at Shoptalk Europe 2026.